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With more than 10 years of experience as a designer, I have been able to work with well-known clients such as Inditex, BBVA, Samsung, Novartis, Telefonica or Orange among others, where I have been able to develop and grow as a Product Designer with a very broad business approach, which now It allows me to be able to lead and develop such diverse and innovative projects with all our clients and entrepreneurs at Eleven Lab.
Originally from Venezuela and Galician by adoption. Let's say I started designing as a professional a bit late. My first job was as Commercial Pilot for a small airline company back in Venezuela, following my father's footsteps. After that period I studied Advertising and Marketing, worked as a social media manager and learning the basics of graphic design and visual design.
After working for a while in online marketing and web design, I started to discover UX and it changed everything!I took some courses on UX research, design thinking and started reading a lot about UX/UI design, attending events and talks about experience design and I could start designing and developing UX projects in different consultancies and for different sectors and above all, different projects: B2B, B2C, SaaS, Apps, etc.
I consider myself a complete designer because I've started from graphic design to service design and I've been lucky enough to work with and learn from great professionals along the way. Always facing not only design challenges but also business and entrepreneurial ones. If I had to highlight something about me it would be my ability to adapt and manage in complex and fast growing environments, always trusting and trying to offer clients the best possible product.
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A well-structured, planned and communication-based design process is one of the keys to the success of any project. And although each project is different, there are various tools that I have been maturing and integrating over time into my toolkit in order to reach the objectives satisfactorily.
Set Up
Every project is born from a customer need. In this phase it is very important to clearly align concepts and objectives on both sides, explaining the methodology and approach of the work to be carried out, so that the client understands the value that I bring to the project.
Analize
This phase is the set of dynamics and processes that must be applied according to my criteria to extract all the necessary information from stakeholders, data or previous investigations that allow me to have a 360 view of the project, as well as begin the definition and adjustments of roadmaps for to later phases.
Create
At this point we would begin to materialize the value proposition or new features previously tested. Having done a good job in the previous phases and having the whole team with clear ideas, will translate into greater speed and efficiency in the development of this phase, from wireframing to a complex design system.
Evaluation
One of the most relevant phases for any project is the constant monitoring and collection of data, which allows us to detect possible failures as soon as possible in order to correct them and continue knowing the real use of our product.
04
Senior Product Designer
2023
The Hero Camp
Lead Product Designer & Design Manager
2020
Eleven Lab
Product Design Consultant
2020
Freelance
Product Designer
2017
Globant
Senior UX/UI Designer
2016
Ebolution
Art Director
2015
Ogilvy One Spain
Marketing Director
2012
The Trending Market
